Social Listening: Definition and Tools

In today's competitive landscape, small and medium-sized companies face the constant challenge of understanding the sector and consumer behaviour efficiently. With the explosion of social networks, a rich source of information has emerged, providing insights...

International Marketing: Definition and Essential Steps

The business world is becoming increasingly globalised. New businesses are expanding beyond borders and beyond simple exports. We're talking here about the pure and simple implementation of a business that has been so successful in its own territory that it has decided to expand to others, even to other continents.